For decades, Volvo has built its reputation around one simple idea: people come first. Not performance numbers. Not gimmicks. Real-world safety for real families.
The Volvo EX90 represents the next chapter of that philosophy. It isn’t just Volvo’s newest SUV. It’s the most advanced safety vehicle the brand has ever built.
Built From the Frame Out to Protect
Safety in the EX90 starts where you can’t see it. The structure uses boron-infused steel and advanced aluminum alloys to create an exceptionally strong safety cage. This design helps manage and redirect crash energy away from the cabin, protecting occupants from multiple angles.
Carefully engineered crumple zones work in harmony with that structure, absorbing impact forces before they reach the people inside. It’s a layered approach that goes far beyond basic crash standards.
A Vehicle That Watches the Road With You
The EX90 is designed to help prevent accidents before they happen. A network of cameras, radar, and sensors constantly monitors traffic, pedestrians, cyclists, and even animals around the vehicle.
This system allows the EX90 to:
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Detect potential collisions earlier
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Assist with steering or braking when needed
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Maintain safe distances in traffic
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Support confident driving in changing road conditions
Rather than overwhelming the driver, these systems work quietly in the background, stepping in only when necessary.
Driver Understanding, Not Just Driver Assistance
One of the most important safety advancements in the EX90 focuses on the driver themselves. The vehicle can recognize signs of fatigue or distraction and respond appropriately.
This added layer of awareness helps ensure the driver stays engaged and supported, especially during long drives or busy commutes. It’s safety that adapts to real life, not just perfect driving scenarios.
Electric Confidence, Volvo Calm
As a fully electric SUV, the EX90 brings additional safety benefits. The battery is housed within a reinforced structure designed to protect it in the event of a collision. Combined with the low center of gravity, this contributes to excellent stability and confident handling.
The result is a drive that feels composed, predictable, and reassuring, exactly what you want in a family-focused SUV.
Designed for Families, Built for Peace of Mind
Inside the EX90, safety continues with thoughtful design:
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Exceptional outward visibility
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Advanced airbag systems
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Intelligent child safety technology
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Clear, intuitive displays that reduce distraction
Every element works together to create an environment where drivers can focus on what matters most: the road and the people riding with them.
The Future of Volvo Safety Is Here
The EX90 isn’t about chasing trends. It’s about raising expectations. For families considering an electric SUV, it offers a rare combination of innovation, refinement, and trust built over decades.
At Volvo Cars Jackson in Brandon, Mississippi, we’re proud to offer the EX90 to drivers looking for more than just transportation. This is safety designed for today, and tomorrow.