When Mississippi families start comparing SUVs, they often ask the same question: “What makes Volvo safer than everyone else?” The answer is simple — safety isn’t just a feature for Volvo, it’s the foundation. From the body frame to the smallest sensor, every detail of the EX90 and XC90 is designed to protect what matters most.
Strength Where It Counts: The Boron Steel Frame
At the heart of every Volvo is one of the strongest safety cages in the auto industry. The EX90 and XC90 both use boron-infused steel, which is four times stronger than normal steel. This ultra-high-strength frame surrounds passengers like a shield, helping maintain the integrity of the cabin even in severe impacts. Competitors may talk about luxury, but Volvo builds a car that’s luxury and life-saving.
Designed to Absorb Impact: Crumple Zones
Volvo engineers know that not all collisions can be avoided. That’s why both the EX90 and XC90 are built with front and rear crumple zones. These sections of the vehicle are designed to deform in a controlled way, absorbing crash energy before it reaches passengers. It’s the same reason crash-test agencies consistently rank Volvos among the safest vehicles on the road.
Safety That Thinks Ahead
The Volvo EX90 introduces lidar-based hazard detection, scanning the road ahead up to 800 feet, day or night, rain or shine. Pair that with radar and camera systems that watch blind spots, help prevent lane drift, and automatically apply the brakes in emergencies — you get an SUV that’s constantly working for you.
The XC90 builds on a proven track record with Pilot Assist, adaptive cruise control, and a 360-degree camera system that makes every drive through Flowood parking lots or down I-55 safer and less stressful.
Protecting Families Inside the Cabin
Volvo doesn’t stop at exterior safety. Inside, the EX90 and XC90 feature:
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Whiplash protection seats to reduce neck injuries.
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Side Impact Protection System (SIPS) with reinforced door beams.
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Inflatable curtains that extend over all three rows for rollover protection.
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Available built-in booster cushions for growing children.
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New in EX90: in-cabin radar sensors to prevent leaving children or pets unattended.
Every detail is designed to give peace of mind, whether you’re buckling kids into car seats in Madison or heading out for a weekend trip to the Coast.
A Legacy of Leading Safety
Volvo invented the three-point seatbelt in 1959 — then gave the patent away so every automaker could use it. That same spirit of innovation continues today in both the EX90 and XC90. Where other brands add safety as a checklist item, Volvo makes it the reason the car exists.
The Safest Choice in Mississippi
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Choose the EX90 if you want all-electric power plus Volvo’s most advanced safety technology ever, including lidar and next-gen cabin protection.
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Choose the XC90 if you want proven three-row space backed by decades of award-winning safety innovations.
Either way, you’re driving one of the safest SUVs ever built — backed by Volvo Cars Jackson, your exclusive Volvo dealership in Mississippi.
Drive With Confidence
Visit us in Brandon and see why families across Ridgeland, Flowood, Madison, Pearl, Brandon and beyond continue to put their trust in Volvo. Because when it comes to safety, nobody does it like Volvo.