Luxury means something different today than it did a decade ago. For Mississippi drivers, it’s not just about prestige anymore; it’s about comfort, confidence, technology, and sustainability that fit into everyday life. The Volvo EX90 was built around that exact balance, combining Scandinavian design with cutting-edge electric performance. And when you stack it against competitors like the Lexus RX, BMW X5, and Mercedes GLE, the EX90 redefines what a premium SUV should be.
Design That Feels Different
The EX90 isn’t loud or flashy. It’s refined. Where some luxury SUVs rely on aggressive styling, Volvo’s approach is minimalist and timeless. The cabin feels calm and open, using natural materials like wool-blend upholstery, sustainably sourced wood inlays, and recycled fibers. It’s designed for Mississippi life, with cool interiors for hot summers, clean lines that age gracefully, and every detail focused on comfort instead of clutter.
The Lexus RX leans sporty, the BMW X5 feels bold, and the Mercedes GLE feels executive. The Volvo EX90 feels like home: elegant, simple, and built around the driver’s peace of mind.
Power and Efficiency
Under the hood (or rather, beneath the floor), the all-electric EX90 delivers instant torque and smooth acceleration that make highway driving effortless. With up to 496 horsepower and all-wheel drive, it easily competes with gas-powered and hybrid luxury rivals while offering an EPA-estimated 300 miles of range on a full charge.
Charging is designed to fit real life. A Level 2 home charger is recommended for overnight charging, while DC fast chargers can take the EX90 from 10% to 80% in about 30 minutes. It’s clean, efficient, and perfectly suited to Mississippi driving habits.
The BMW X5 xDrive50e and Mercedes GLE 450e are strong plug-in hybrids, but they still rely on gasoline for most trips. Volvo already offers that same flexibility through the XC90 Recharge T8 plug-in hybrid, giving customers both options. The EX90, however, takes the next step as a fully electric luxury SUV with no compromise in range, power, or refinement.
Safety Beyond Comparison
This is where Volvo leaves the competition behind. Safety isn’t a category for Volvo; it’s a culture. The EX90 features lidar-based hazard detection capable of spotting objects up to 800 feet ahead even in poor weather or low light. Inside, radar sensors monitor for movement to help prevent leaving a child or pet behind. Add Volvo’s boron-steel safety cage, advanced crumple zones, and Pilot Assist driving technology, and you get one of the safest SUVs ever built.
Lexus, BMW, and Mercedes all offer safety suites, but none match the depth and redundancy Volvo engineers into every EX90.
Technology That Works for You
The EX90’s tech doesn’t overwhelm you; it supports you. With Google built-in, real-time navigation, and a 14.5-inch central touchscreen, the system feels intuitive instead of complicated. Wireless Apple CarPlay, over-the-air updates, and personalized driver profiles make the EX90 smarter and more connected the longer you own it.
A Smarter Kind of Luxury
-
Volvo EX90: All-electric, Scandinavian design, safety leader
-
Lexus RX: Reliable but still gas-based
-
BMW X5 xDrive50e: Powerful but dependent on fuel
-
Mercedes GLE 450e: Refined yet not fully electric
-
Volvo XC90 Recharge T8: The bridge for drivers who want hybrid flexibility
For Mississippi families and professionals ready to move into the next generation of luxury, the EX90 delivers more than looks; it delivers peace of mind and purpose.
Discover the Future of Luxury
At Volvo Cars Jackson in Brandon, we proudly serve Madison, Ridgeland, Flowood, Gluckstadt, Brandon, Pearl, and the greater Jackson area. Come experience the all-new EX90 and see why Mississippi is ready for a smarter kind of luxury.